Qualitative Research
Researcher
Nov. 2020 - Feb. 2021
The Problem.
Our client, an orthopedic implant/artificial joint manufacturer, wanted find ways engage with patients and potential patients at various points in the journey from pain or injury all the way to surgery.
The Process.
To get an understanding of the patient journey from onset of pain to post operative care we conducted patient interviews, attended informational seminars hosted by orthopedic surgeons and performed secondary research.
After our interviews were complete we created an affinity diagram to identify themes and commonalities among our patient's journeys. We then created a patient persona as the focus of our journey map.
The Result.
With the general research complete and insights into the our patients initial injuries, duration of pain before treatment, interactions with doctors and their recovery we were able to plot a journey that often lasted years or decades. Based on insights from our interviews we identified points in the journey that our client could engage with potential patients.
Perhaps the biggest takeaway from our interviews was that all our volunteers wished they had acted sooner. With that knowledge we collaborated with our creative marketing team to identify potential touch points along the journey to include in the map.
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